Pairing Of The Month Partner Program
Trail Butter's Pairing of the Month (POTM) program, spotlights products we enjoy here at TB HQ that pair well with our adventure-ready nut butters. Trail Butter customers are introduced to new brands via a 'free item' with every purchase - increasing brand awareness for the partner brand while simultaneously adding value to every order placed on trailbutter.com
Pairing partners, like Trail Butter, share a passion for real ingredients.
How It Works
1. Every month, all online orders from trailbutter.com include an additional sample item from our POTM monthly partner. A marketing item such as a post card/coupon can be included in every order as well.
2. Trail Butter sends out weekly email correspondence noting the POTM program and highlights the program in social media posts (tagging POTM) throughout the month.
3. Trail Butter brand ambassadors are committed to sharing POTM news with their social audiences.
1. Brand awareness + opportunities for potential new customers to trial your product.
2. Trail Butter will gift any remaining product not included with orders to its brand ambassadors and request a tag on social should they use it in their upcoming adventures.
3. Most importantly: Our brands supporting each other and spreading the word is awesome! Real food businesses unite!
Note: Trail Butter averages ~250 orders per month.