The Trail Butter Story
The Boggess brothers are lifetime adventurers and credit their parents for teaching them how to craft delicious meals and snacks with real foods to fuel their wanderlust. This is why Jeff packed natural nut butters, mixed nuts, honey and dried fruits when he decided to embark on his epic 8,900 mile bike tour from Germany to California, by way of Europe, Northern Africa and the United States. What about that body of water in between called the Atlantic, you ask? Well, keeping with the 'on the surface' approach of the trip, Jeff sailed the Atlantic as crew on a 46' catch, going from the Canary Islands to Martinique in the Caribbean, over 26 days. Along the way, he found that these energizing snacks were packaged in heavy jars or inconvenient containers that took up precious space in his small bike panniers.
So, somewhere in Arkansas, it dawned on Jeff that he could save space and create an even tastier snack if he combined everything into one container. The resulting flavor explosion and energy bump took Jeff by surprise. This was too good not to share! It just needed a proper name…in an aha moment, after getting hooked himself, Jeff's brother Brad blurted out "Trail Butter?!"
With brothers united and a few flavors to offer, the Boggess brothers set up shop in Portland, OR and began selling their nut butter blends by bike at local farmer's markets. Little by little, Trail Butter became known by athletes and food lovers alike for its all-natural goodness, going from the bike to the shelves of places like Whole Foods Market.
How is this not already a thing?
This was the question co-founding brothers Brad and Jeff Boggess asked themselves when crafting the tasty nut butter blends that would evolve into Trail Butter. In today's grab-and-go world, why couldn't naturally shelf-stable, whole-food ingredients be packaged in convenient, portable pouches to provide lasting, slow-burning energy The answer is, they can!
WHY THE NAME TRAIL BUTTER?
Its quite simple actually…we like to think of Trail Butter as one part 'Trail Mix' and one part 'Nut Butter'. Blend the two together and you've got 'Trail Butter'.